By Steve Penfold
A Mile of Make Believe examines the original historical past of the Santa Claus parade in Canada. This quantity makes a speciality of the Eaton’s subsidized parades that happened in Toronto, Montreal and Winnipeg in addition to the shorter-lived parades in Calgary and Edmonton. there's additionally a dialogue of small city possible choices, geared up through civic teams, carrier golf equipment, and chambers of commerce.
By targeting the pioneering attempt of the Eaton’s division shop Steve Penfold argues that the parade eventually represented a paradoxical kind of cultural strength: it allowed Eaton’s to press its photograph onto public lifestyles whereas additionally reflecting the decline of the as soon as robust save. Penfold’s research finds the "corporate superb" – a visible and narrative mixture of meticulous association and eccentric type– and its impact on parade traditions. Steve Penfold’s substantial analytical abilities have produced a piece that's at the same time a cultural historical past, historical past of industrial and remark on consumerism. expert historians and most people alike will be remiss if this wasn’t on their vacation want list.
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Additional resources for A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade
A Mile of Make-Believe: A History of the Eaton's Santa Claus Parade by Steve Penfold