All Aboard for Santa Fe: Railway Promotion of the Southwest, by Victoria E. Dye PDF

By Victoria E. Dye

ISBN-10: 0826336574

ISBN-13: 9780826336576

ISBN-10: 0826336582

ISBN-13: 9780826336583

via the past due 1800s, the key mode of transportation for tourists to the Southwest used to be through rail. In 1878, the Atchison, Topeka, and Santa Fe Railway corporation (AT&SF) turned the 1st railroad to go into New Mexico, and by way of the past due Nineties it managed greater than half the track-miles within the Territory. the corporate wielded large strength in New Mexico, and shortly made tourism an incredible side of its monetary enterprise.
All Aboard for Santa Fe specializes in the AT&SF's advertising efforts to spotlight Santa Fe as an awesome tourism vacation spot. the corporate advertised the healthy advantages of the area's dry desolate tract air, a powerful promoting element for japanese city-dwelling tuberculosis victims. AT&SF additionally joined forces with the Fred Harvey corporation, proprietor of various lodges and eating places alongside the rail line, to advertise Santa Fe. jointly, they constructed fabrics emphasizing Santa Fe's Indian and Hispanic cultures, selling artists from the area's paintings colonies, and created the Indian Detours sightseeing tours.

All Aboard for Santa Fe is a entire research of AT&SF's early involvement within the institution of western tourism and the mystique of Santa Fe.

Victoria E. Dye, a local New Mexican, spent her adolescence exploring the Southwest together with her relations. After operating for over a decade in New Mexico's tourism undefined, Dye moved to California to accomplish a level in historical past on the college of California, Davis, and a master's measure in heritage at California kingdom college, Sacramento. Dye at the moment is living within the Davis area.

"A really nice addition to the literature describing the impression of the arrival of the railroads to New Mexico and the West." -- associates of the Cumbres and Toltec Scenic Railroad, Inc.

"[This is] a major old research of the way the promoting efforts of the AT&SF impacted the town of Santa Fe and the encircling sector. It indicates one point of railroad background that has usually been overlooked yet which had an important influence. scholars of the Santa Fe Railroad and the zone will take pleasure in it, as will all who realize that railroads are frequently greater than trains and tracks." -- nationwide Railway Bulletin

"A well illustrated and obviously written examine the evolution of a sleepy, distant village to stylish heart for the humanities, effective eating, golfing and skiing." -- Santa Fe New Mexican, NM

"This is a vital learn of the stimulation and development of tourism within the region." -- Wagon Tracks

"This heritage of railway promoting within the Southwest from 1890-1930s may well specialize in the Atchison, Topeka and Santa Fe Railway, yet its advertising classes are a must-read for somebody working a railroad this present day. . All Aboard for Santa Fe stands proud from different AT&SF histories since it so completely investigates how the railway promoted Santa Fe from the past due 1800s to the start of WWII." -- actual West

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All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s by Victoria E. Dye

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